June 14th, 2010
So many companies register multiple domain names but do very little with them. Domains are only really effective if they have their own website files rather than being forwarded to your main website domain. So how can you make better use of those extra domains and help squeeze out the competition from the top spot? Create a series of mini sites targeted to specific search terms, all with relevant and fresh SEO content and links that feed visitors into your main website. We have adopted this approach for Portscatho Holidays as part of their long term SEO strategy. Targeting St Mawes holiday cottages search terms we have launched a mini site www.stmawescottages.co.uk which is a domain this client has owned for years. Ensuring the same feel as the their main site, visitors have a very smooth transition from one site to the other keeping the visitor experience positive and helping with conversations. This approach is good for long term organic growth but seeing the results of this will be a slower process than doing other SEO activities such as a pay per click campaign. When looking at an online marketing strategy as a whole, mini sites offer value for money and a great way to secure another top spot on organic Google listings. If you could wouldn’t you rather have 2 out of the top 3 results?
POSTED BY jo.downie AT
09:34
